Jack & AI | Dorst & Lesser

Cultural Intelligence.
AI Speed.

We audit how AI describes your brand. Then we build the intelligence to control that narrative.

The shift

AI is becoming the front door to your brand.

Millions of people ask ChatGPT, Perplexity, and Gemini for brand recommendations every day. When someone types "What's the best brand in your category?" you're either the answer, or you don't exist.

Most brands spend thousands on SEO and social. Zero on how AI perceives them.

What we do

We define what stays when the interface changes.

We monitor how AI systems describe, compare, and recommend your brand. We map cultural shifts in your category. And we turn those signals into strategic direction your team can act on.

The result: brands that don't just react to what's changing. They're ready for it.

Services

Four ways to work with us.

(001)

Intelligence

Always-on cultural + AI perception monitoring. Monthly reports, real-time alerts.

(002)

Sprint

From question to strategy in 48 hours. Cultural scan + AI perception analysis.

(003)

Partnership

Senior creative direction embedded in your team. AI-powered production.

(004)

Custom Tools

Bespoke intelligence systems. Trend prediction, content automation, process optimization.

Method

J.A.C.K.

J

Jolt

Confront what's true and what's shifting.

A

Amplify

Validate which signals are real, which are noise.

C

Clarify

Define what this means for your brand, right now.

K

Kickstart

Translate insight into strategic direction.

Free tool

Mirr: your AI brand audit in 30 seconds.

We query ChatGPT, Perplexity, Claude, and Gemini about your brand. You get an AI Visibility Score (0-100), category breakdown, and key findings. Free. No signup.

jackandai.com/mirr

In research

Brands we work with.

Action

Trend prediction engine for 2,000+ stores. Content quality check tool. Process automation.

Fritz Kola

Cultural radar for underground scenes, nightlife, and sustainability subcultures.

Cornet

Social listening + content engine. From silent brand to active cultural participant.

Alpro

UGC intelligence system. Creator mapping, format optimization, audience signals.

Biscoff

Cultural moment detection. Identifying which viral moments to own.

Jagermeister

Multi-platform AI perception audit. Reshaping the narrative from party shot to craft heritage.

AI Perception

What does AI say about your brand?

When someone asks ChatGPT for a recommendation in your category, are you the answer?

We audit how every major AI platform describes, compares, and recommends your brand vs. competitors. Then we build a strategy to influence that narrative.

AI Visibility Score
72
/100
Awareness: 82 | Consideration: 65 | Sentiment: 74
Team

Meet the humans.

Meinte Stinstra

Founder & AI Strategist

Niels Verhoeven

Co-founder

Lukas Heijnen

Concept Intelligence Designer

Yassin

Cultural Strategist

Mette

Brand Strategist

Marleen

Content Strategist

Let's talk

Book a coffee session.

info@jackandai.com | 020 722 0074
Overtoom 373D, 1054 JN Amsterdam

Jack & AI | Dorst & Lesser jackandai.com